JOLLIBEE 6OOTH STORE
A fiesta atmosphere greeted the residents of Aparri when Jollibee opened its 600th store at the Philippines' northernmost tip.
Committed to bring the langhap–sarap Jollibee goodness to every Filipino, the fastfood chain was received by Aparrianons.
"We are very happy because our dream of having a Jollibee in our town has finally come true. Aparri has so much potential and we thank Jollibee for recognizing that and paving the way for our continued path to progress. Rest assured that we will support you all the way," Aparri Mayor Ismael Tumaru said.
Touted as a "place perched just at the edge of heaven," Aparri is home to 65,000 Aparrianons whose main source of livelihood are fishing and farming.
It is located at the northern tip of Luzon along the China Sea, via the Babuyan Channel. Jollibee opened its 600th store here because it is symbolic of their efforts to put a chain in every corner of the Philippine map.
"Today, we are not just opening a store, we are making history. We opened our 500th store in Basilan, and now we are here at the top of the Philippines. We hope that by opening this branch, many new developments will soon follow in Aparri," said Jollibee National Business Unit VP Pepot Miñana, Jr.
As early as 3 a.m., Aparrianons from the 42 barangays trooped to De Rivera St., to get first dibs on langhap-sarap Jollibee favorites.
The first 100 customers for the first six days received free Jollibee umbrellas, while kids got free masks.
At the municipal hall, more Aparrianons had a taste of the excitement with the Jollibee-OnWheels, videoke competition, motorcade and mascot shows graced by the whole Jollibee gang with Jollibee, Hetty Spaghetti, Popo Potato and Mr. Yum dancing to the "Bida Ang Saya" jingle.
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